Marketing is constantly changing, and keeping up with the latest trends is critical. One of my goals is always to build my skills, whether improving an existing skill or learning a new one. I’ve completed several HubSpot certifications, but this has been at the top of my list for a while now. I’m a big…
Are you finding that your placement on search engines is falling? If so, you are not alone. Google Ads has taken over search engine results pages making it more and more difficult to get “above the fold” organically. Search advertising is a huge business. Google Ads now makes up over 97% of Google’s revenue. Search…
There are a lot of factors that go into a customer’s decision to make a purchase from your company. When I’m deciding whether or not to buy something, for example, I typically ask my friends for recommendations, and then do a lot of online research of my options. And since it’s so fast and easy to make…
The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing more complex – which is more worthy of your marketing spend? Offline marketing – newspaper adverts, TV ad campaigns, direct mail, etc. – are getting less…