Are you finding that your placement on search engines is falling? If so, you are not alone. Google Ads has taken over search engine results pages making it more and more difficult to get “above the fold” organically. Search advertising is a huge business. Google Ads now makes up over 97% of Google’s revenue. Search ads have become an important part of the marketing mix for companies large and small. There are many benefits to utilizing Google Ads. It’s very flexible, highly measurable and the results are immediate. Find out more about how to use Google Ads in WordStream’s article How to Use Google AdWords.